Director
Caroline Dettman is a global marketing executive and “idea whisperer” who builds brands that drive fandom, cultural relevance, and commercial growth. As Chief Marketing & Head of Growth Operations at World Business Chicago, her mission is to showcase Chicago as a global city powerhouse -- second to none in igniting economic growth. Her work attracts and grows companies, jobs, relationships and investment from around the world to build Chicago’s future and expand opportunity for all.
Previously, as Chief Marketing & Creative Officer at The Female Quotient, she fueled 490% growth, doubled enterprise partnerships, and scaled the company into one of North America’s fastest-growing brands on social media. Over her career as a creative officer at global marketing and communications agencies, her work for brands such as McDonald’s, LinkedIn, and Hyatt has been recognized by Fast Company—including honors such as Most Innovative Companies (2022) and Brands With Purpose (2024)—and has helped define how purpose-driven brands win in the modern economy.